Full Job Description
Position: Digital Content Strategist
Location: Pittsburgh, Pennsylvania
Company Overview: At Innovative Tech Solutions, one of the top tech firms in the region, we pride ourselves on pushing the boundaries of technology and creativity. As a recognized leader in the industry, we strive to create an engaging digital presence that resonates with our audience and drives results. Our commitment to excellence, innovation, and collaboration has allowed us to achieve substantial growth and maintain our position as a leader in the tech service sector.
About the Role:
We are seeking a passionate and experienced Digital Content Strategist to join our dynamic marketing team in Pittsburgh. In this role, you will play a crucial part in driving our digital content initiatives, ensuring alignment with our strategic objectives, and enhancing our brand visibility online.
Key Responsibilities:
- Develop and implement comprehensive digital content strategies that align with our overall marketing objectives.
- Conduct in-depth market research to identify trends and audience preferences, optimizing content for various digital platforms.
- Create high-quality, engaging content across multiple formats, including blog posts, social media updates, newsletters, and video scripts.
- Monitor content performance through analytics tools, generating reports on engagement levels, and making data-driven adjustments as necessary.
- Collaborate with designers, SEO specialists, and other stakeholders to ensure cohesive brand messaging and optimized content.
- Manage content calendars and scheduling, ensuring timely delivery and relevance of all digital materials.
- Stay up-to-date with industry best practices, emerging technologies, and digital marketing trends to keep our strategies fresh and effective.
- Engage with audiences across social media platforms, utilizing insights to refine our approach and enhance engagement.
- Provide mentorship and support to junior team members, fostering a collaborative and innovative atmosphere.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in digital content strategy or related roles, preferably within a tech or marketing environment.
- Proven track record of creating and executing successful content marketing campaigns.
- Strong understanding of SEO principles and how they affect content strategy.
- Excellent writing and editing skills with a keen eye for detail.
- Familiarity with analytics tools such as Google Analytics, SEMrush, and social media insights.
- Exceptional organizational and project management abilities.
- Ability to work collaboratively within a team and communicate effectively with diverse audiences.
What We Offer:
At Innovative Tech Solutions, we recognize the importance of our employees and are committed to providing a rewarding work environment. You can expect:
- Competitive salary and comprehensive benefits package.
- Opportunities for professional development and career growth.
- Flexible working hours and the option to work remotely.
- A dynamic and inclusive company culture that values creativity and innovation.
- Regular team-building events and activities to foster collaboration.
Why Pittsburgh?
Pittsburgh, a vibrant city known for its rich history, diverse culture, and thriving tech scene, is the perfect backdrop for your career in digital marketing. With a growing number of startups and established companies, Pittsburgh offers a unique blend of professional opportunities and a high quality of life. Enjoy a mix of urban living and natural beauty, with easy access to parks, museums, theaters, and a plethora of dining options.
How to Apply:
If you are ready to take your career to the next level and join a leader in the tech industry, we would love to hear from you! Please submit your resume and a cover letter detailing your relevant experience and interest in the Digital Content Strategist position.
Innovative Tech Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us in shaping the future of digital marketing in Pittsburgh!